Meet Our Founder
Penny Alexandra Phillips
After a decade of working with financial advisors and institutions on practice management, Penny launched Thrivos Consulting with a vision of building a firm that would transcend the traditional norms of industry consulting.
Founded on the belief that in order to thrive one must successfully navigate change, Thrivos offers services designed to support professionals and institutions as they learn to turn industry challenges into opportunities.
With a keen ability to connect with professionals across varying demographics, Penny has had success working with clients ranging from top independent advisors seeking support around building a multi-gen team to multi-billion dollar enterprises looking to explore scale and growth opportunities.
Penny has worked with countless advisory teams and broker dealers on issues ranging from the integration of next generation talent to succession planning to communication and behavior management. She previously ran a national business-building workshop series for financial advisors. She has authored multiple practice management programs, and has been featured as a keynote speaker at conferences and events for the following firms LPL, Investors Group, Guardian Life, Morgan Stanley, MassMutual, Northwestern Mutual, Prudential, New York Life, Signature Financial Solutions, Flexible Plan Investments, RBC, and Platinum Advisor Strategies.
Our Mission and Principles
The mission of Thrivos is to support advisory firms and professionals as they embrace industry change and discover new ways to thrive. We ask all of our clients to consider whether they’ve built a business strong enough to be indestructible and flexible enough to be irreplaceable.
When we developed the Thrivos brand, we put a lot of time, energy and thought into exactly what we wanted to portray. Every element of our logo, as well as our brand imagery, color scheme and messaging, was brought into reality with intentionality and meaning.
- The colors of our brand are both light and dark, soft and strong, professional and playful, to appeal to our entire market – regardless of gender.
- The fonts we chose for our logo, our website, and all of our printed pieces have both a timeless structure to them and a modern flair.
- The lines in our triangle are uneven and disconnected because we know that life and business are never as simple as having a solid core foundation with everything sitting on top.
- The imagery in our brand depicts skyscrapers because we want people to think bigger, but be flexible and stick with it for the long haul. We also chose images of motivated, strong individuals to represent the teams we work with, and we intentionally made sure they depicted a variety of “types” of people, because we know that business and success doesn’t discriminate.