When we developed the Thrivos brand, we put a lot of time, energy and thought into exactly what we wanted to portray. Every element of our logo, as well as our brand imagery, color scheme and messaging, was brought into reality with intentionality and meaning.
- The colors of our brand are both light and dark, soft and strong, professional and playful, to appeal to our entire market – regardless of gender.
- The fonts we chose for our logo, our website, and all of our printed pieces have both a timeless structure to them and a modern flair.
- The lines in our triangle are uneven and disconnected because we know that life and business are never as simple as having a solid core foundation with everything sitting on top.
- The imagery in our brand depicts skyscrapers because we want people to think bigger, but be flexible and stick with it for the long haul. We also chose images of motivated, strong individuals to represent the teams we work with, and we intentionally made sure they depicted a variety of “types” of people, because we know that business and success doesn’t discriminate.