Prospecting is important both for new advisors learning how to grow their businesses AND those who have been around for the long haul. The idea of speaking to strangers about yourself and gauging interest about what you do without sounding "salesy" oftentimes never gets easier or feels comfortable for a majority of advisors. Assuming you're 'doing all the things' and you need just a little shift to get over the dread of prospecting, watch this video.