What are the Takeaways?
- Your service offerings should be articulated/marketed in a way that resonates with prospects and enables them to quickly find the tier or bundle that’s right for them.
- Each service offering should be priced accordingly, keeping your margins healthy and educating clients about the value of paying a premium.
- Keep it simple by starting with three tiers: transactional for single-needs, consultative for multiple needs, and platinum for complex cases (e.g.business owners). Transactional clients may include those who pay an hourly fee for advice but don’t buy a product.
Video is 9:03 long